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Middle East visit - Heading in the right direction (despite what the sat nav says)

Middle East visit - Heading in the right direction (despite what the sat nav says)

 

Rob's Blog: Middle East visit - Heading in the right direction (despite what the sat nav says)

Last month a team from Scopus Aberdeen set off to the United Arab Emirates to explore opportunities in the region, engage with our local colleagues and meet new and existing clients. The UAE is a new business destination for me, one that's a major player in our industry and a strategic objective for our business.

The visit itself was an intense tour of clients and interested parties, with 14 different meetings over the course of three and a half days, working closely with Eric Hart, our regional lead. 

The only glitch in an otherwise faultless mission was the sat nav, which did its best to thwart us from getting to our meetings at every opportunity. Saying left and pointing right, asking us to go straight on when the road it was sending us down didn’t exist and on one occasion, doing its very best to direct us to a different city approximately one hour away from where we were trying to get to.

I have taken away two lessons from the sat nav’s attempted sabotage. The first is the importance of clear communication and of challenging statements that don’t sound right. Had we followed the sat nav’s orders blindly we would have had a significantly less productive trip. The second takeaway is that local knowledge goes a long way. On arrival, the Aberdeen team met Eric who ably navigated where the sat nav failed. This local knowledge is of vital importance when doing business in different regions, not just on the roads, but especially to customers and projects who want and need to deal with a face to face presence. It is being positioned at a local level that allows Scopus to really listen and respond to our clients’ needs.

I’m really looking forward to our return visit to tie back in with the local Scopus team - and will be sure to keep an eye on the road signs!

 

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